Our Work in
Farmed Animals Advocacy

TPPF Grantee

Open Cages UK

Open Cages UK is a British animal advocacy organization, part of Anima International, focused on ending the suffering and exploitation of farmed animals.

One significant campaign involved probing the chicken supply chain of Tesco, the UK’s largest retailer. A grant from TPP supported this action. Open Cages UK investigators documented chickens enduring severe pain due to rapid growth, mass deaths, and deplorable, overcrowded conditions in farms supplying Tesco.

The impact of these investigations has been substantial.


  • These findings were widely publicized in major UK media outlets, including The Times and the BBC, and used extensively in various publications.
  • They have brought to light the welfare issues of broiler chickens, influencing public discourse and leading to the widespread use of the term “FrankenChicken.”
  • The exposure prompted other large companies to commit to the Better Chicken Commitment.
  • This campaign also facilitated discussions with supermarkets previously inaccessible to NGOs and influenced the UK Government to subsidize farmers transitioning away from breeding rapidly growing chickens.

Guillermo Moreno

TPP provided crucial funding to the Animal Welfare Observatory, an animal welfare organization in Spain. The initial funding (2019) empowered this profoundly compassionate group to help pass legislation requiring cameras in all Spanish slaughterhouses.

They’ve now expanded their team to 25 dedicated individuals, actively safeguarding animal welfare throughout Europe. 

Material Innovation Initiative

Material Innovation Initiative (MII) serves as a vital link connecting entrepreneurs and scientists with retailers and consumers, closing the gap between creators of cutting-edge materials and those who distribute them. Co-founded by Stephanie Downs, an accomplished entrepreneur, and Nicole Rawling, a seasoned lawyer with over 13 years of experience in the plant-based food industry, these visionary women are reshaping a world where sustainability is the default choice, and animal products are replaced by innovative plant-based and lab-grown alternatives.

With the support of their first seed grant from The Pollination Project, MII crafted a stellar website that effectively showcased the uniqueness of their mission, becoming the cornerstone for spreading their message. Their achievements include

  • hosting a successful conference in 2022 and 2023, attracting 200 attendees from 28 countries,
  • establishing a central knowledge base for the next-gen materials industry,
  • earning recognition as Animal Charity Evaluators Standout Charity of the Year in 2021.

We Animals Media

In 2014, Toronto-based photo-journalist Jo-Anne McArthur received a grant from the Pollination Project and created the “We Animals Humane Education Program, an initiative consisting of a series of humane education presentations for youth and adults. The purpose of the program was to foster awe, curiosity, and critical thinking about our relationship with animals while instilling reverence, respect and inspiration in people to become agents of positive change for animals in their community and around the world.

Jo-Anne McArthur founded the We Animals project which was an archive of photographs about the often complex and difficult human-animal relationships of contemporary society. The We Animals project has been featured in over 100 campaigns and publications worldwide. McArthur decided to create the “We Animals’ Humane Education Programs” as a branch of We Animals in order for the stories to reach a broader audience, specifically youth. McArthur’s vision was that programs would play a role in shaping more empathic citizens.

Vegetarianos Hoy

In 2018, Ignacia Uribe, the founder of Fundación Vegetarianos Hoy, was awarded a $1000 seed grant to propel the development of their innovative Plan V app—a comprehensive guide for individuals aspiring to exclude animal products from their diet. The app received an exceptional reception, catapulting them into becoming a leading animal protection organization in Latin America. Since then, their scope has expanded to encompass corporate outreach, individual engagement, and legal advocacy. They are members of the cage-free network, Open Wing Alliance, they collaborated with Starbucks Chile to introduce a vegan menu, they established a dedicated research unit, and are campaigning for legislative changes.

Apex Advocacy

Christopher Eubanks, the founder of Apex Advocacy, was awarded a $3,000 grant to bolster two significant initiatives. The first, No Backyard Slaughter, focuses on empowering BIPOC communities by addressing backyard slaughterhouses in residential areas. This campaign collaborates closely with community members, many of whom do not traditionally follow a vegan lifestyle, to eliminate these slaughterhouses. The goal is to tackle both the ethical concerns of animal slaughter and the environmental racism stemming from such operations in neighborhoods, marking it as an ongoing effort.

The second campaign, the Global Majority Caucus, is dedicated to fostering greater equity within the animal protection movement. By providing a supportive community, resources, and opportunities for professional development, this initiative specifically targets Black, Indigenous, people of color (BIPOC), and advocates from the global majority. In 2022, the caucus saw impressive growth, expanding by 40%.

Asseites Vegetales

Collaborating closely with the public and key decision-makers, Assiettes Végétales aims to reduce the number of animals farmed for meat by promoting the introduction and development of plant-based meal options in public canteens across France. Their ambitious goal is to ensure that millions more plant-based meals are served annually, positively impacting the lives of countless animals in the years to come. They received a seed grant in 2018 and an impact grant in 2020 for their impactful work.

At the forefront of their efforts is a compelling campaign focused on ensuring that all university canteens in France offer a daily plant-based meal option. 

At the forefront of their efforts is a compelling campaign focused on ensuring that all university canteens in France offer a daily plant-based meal option. Harnessing the support of their seed and impact grants, they orchestrated a Greek Week initiative involving 32 collective restaurants under the Newrest company, ensuring that 9,000 guests across various canteens enjoyed a daily vegetable offering. Beyond transforming menus in schools and companies, Assiettes Végétales has made substantial legislative strides. Through collaborative efforts with deputies and senators, some of their advocacy demands were put into law.

In 2023, their impact extends city-wide and nationally. Thanks to Assiettes Végétales, nearly 3,000 nursery, primary, and secondary school students now have the option of a vegetarian meal every day, marking a significant milestone in their journey toward a more compassionate and plant-based future. 

Tamara Human

In 2020 The Pollination Project Foundation supported “Every Animal”, a vegan animal rights organization in Ukraine founded by Tamara Human focused on vegan education and protecting animals. Tamara’s work centered on trying to change the world for animals by inspiring people to make positive changes in their everyday lives.

The impact of this first grant has been very important:

  • 1,612 people registered for the Vegan Express course
  • 20+ promotional posters in different cities in Ukraine
  • 2 lectures about veganism
  • 4 street outreach actions Cube of Truth
  • A book for children published
  • received EVA Grant from ProVeg

In 2022, when the war began, Tamara and her team adapted their work to benefit the lives of both animals and humans in a new way. She focused on trying to save lives by feeding hungry people, saving animals and bringing some much needed hope to refugee children in Ukraine. She applied for a new grant and TPP helped her with 3 more emergency grants for a total of $6,000.

In the last two years of war, Tamara and her friends were able to:

  • Open vegan kitchens in 7 cities in Ukraine
  • Send 900 parcels with vegan products to vegan soldiers
  • Distribute 75,000 free vegan meals200 meals a day


Give with us.