Jeff Kirschner, Litterati
Jeff Kirschner, a serial entrepreneur and storyteller, says his four year old daughter helped him see the need for Litterati. Litterati is a movement that uses Instagram to crowd-source clean the planet. The Digital Landfill is a photo gallery showcasing the different pieces of litter being picked up, and the overall impact of the movement. With geo-tagging, Litterati provides insight into problem areas and highlights the most active Litterati communities. Keyword tags on the photos help identify those brands and products that generate the most litter. Litterati will use this data to work with companies and organizations to find environmentally friendly and sustainable solutions.
GRANT AWARD DATE: MAY 6, 2013