Be Fair Be Vegan campaign

Befairvegan Tm, Pat Harmon, Chris Kerin – Befairbevegan Billboard Campaign

The Befairbevegan Billboard Campaign is a set of 16 digital and 3 static billboards depicting thought-provoking images of animals’ personalities, inner lives, and experiences. It invites people to consider the circumstances of the victims of the animal industry, and see them for who they really are: not disposable resources to be used as commodities. The images depict them as individuals with faces, families, and feelings; sentient beings who value their lives. All of them, whether in the dairy, egg, meat, or wool industries, and whether factory farmed, free-range, cage-free, or organic, end their lives in panic and terror as a result of our hardhearted attitudes toward them.