Joseph Knight, StandUP
In Cambridge, United Kingdom Joseph Knight has started a youth-led organization, StandUP, to promote animal rights through online links to music, celebrities, sports and entertainment, all appealing to the group’s target demographic of teenagers. By giving teenagers the tools and support to advocate for a cause that will affect them in their life, they feel empowered to share the message with others. In addition to online media and sources, StandUP further empowers their participants to use grassroots activism.
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