A black and white picture capture an excited man and woman.

Suvi Auvinen, Vegemessut 2017: The First Vegan Fair of Helsinki, Finland

Date grant awarded: 1/12/2017

The demand of vegan products has exploded in Finland in 2016 as the demand for non-dairy milk has gone up 40% and the demand for tofu 25%. In the town of Helsinki, Suvi Auvinen has established Vegemessut 2017: The First Vegan Fair, a non-profit vegan food and culture event showcasing the latest trends and products. Suvi wants to make veganism easily approachable while breaking down the stereotypes that surround the lifestyle choice.