Oscar del Bosque Ureña Davila – Strategic advertising board in Puebla
MEDA, Ecological Movement for Animal Rights is an organization that focuses on educating the population about how many animals are killed for human consumption and believes that ignorance is the main factor behind violence against animals. MEDA’s project is to place a large advertising board off one of the major roads in the city of Pueblo, Mexico. Every few months the messaging on the board will change to provide fresh information on how animals are exploited through animal agriculture. The goal is to empower passersbys and motorists with decisions that could positively impact animals and the entire planet.