Movimento NÃO MATE – Ver melhor (To see better)
Movimento Não Mate’s project, “Ver melhor” (to see better), is a one-minute animation video to raise awareness around animal compassion and promote plant-based eating. Movimento Não Mate or, in English, The Don’t Kill Movement is a grassroots, independent, nonprofit group that was born in São Paulo in 2009 with the purpose of promoting animal rights through art. The organization uses urban interventions, audiovisual production and public projections. This powerful story is suitable for any age and will show the unexpected encounter of an ordinary man who remembers the love and connection he felt as a child for animals thus transforming his current worldview of consuming meat.