68284-fast-company-logo2Most Creative People 2015

“One spring afternoon in 2014, former cable TV marketer Mark Williams spent 90 minutes waiting to get a haircut at a local barbershop in Pineville, North Carolina, and noticed that the other patrons—teens and young men—never looked up from their tablets or smartphones. “We literally weren’t communicating,” he says.”

“Williams approached the shop owner about starting a youth literacy program, and after getting the green light, he settled on a curriculum centered on Shakespeare.”

“He’s been around for 500 years and talks about the human condition—betrayal, love, trust, and more,” explains Williams. “These are topics we still talk about today.”

Read the whole article “Most Creative People 2015” here

Learn more about Mark Williams here.