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  New Litter Campaign Creates a Real Purpose for the Overused Hashtag

An Oakland-based entrepreneur is using the hashtag #litterati on Instagram to inspire people to pick up after themselves — and others. Jeff Kirschner, the brains behind the new hashtag campaign, dreamed up the project after his daughter became disgusted by a discarded kitty litter box they passed while on a family walk. “The vision of litterati,” Kirschner says in a video on his website, “is a litter free world.”

Read more about Jeff Kirschner’s Project, Litterati.