Juan Miguel Ruiz Flores & Selene Gonzalez Carrillo, Ecotapatío

EcotapatioGuadalajara, Mexico is a sprawling city of 4.5 million people. It’s the typical concrete jungle, with little thought to the environment. Yet there are hidden organic markets, vegetarian restaurants, bicycle organizations and many other exciting ecological alternatives. These options are not widely known and often inaccessible to people with lower incomes.  Juan Miguel and the Ecotapatío collective including Martin Krabbe, Selene Gonzalez Carrillo and Katy Harris, seeks to develop a Ecotapatío, a magazine and website based highlighting sustainable options in Guadalajara.  The website will launch in the fall of 2013 and the first issue of the magazine in January 2014.

They hope to create dialogue about important issues through the publication of thought provoking investigations on topics of sustainability in the city as well as providing a guide to sustainable living metropolitan area. The magazine will be free and they therefore hope to reach a wide audience, making a particular emphasis on promoting sustainable practices in the lesser-income areas of town. Not only a print and online guide – Ecotapatío will also provide ecotours, renting bikes and taking participants to get to know the “green” side of Guadalajara.  Pollination Project funds will be used for start-up costs for the magazine and website project.